Modern marketing teams need their brand websites to deliver on multiple marketing goals simultaneously. It’s not enough to have a great looking site or a site that converts interest to action or grabs the coveted top ranking in a search engine page result. A website needs to encapsulate each brand’s unique story – from the value proposition each brand provides its customers to practical features and inspiring content.
For global hospitality brand Frasers Hospitality, we created Content SEO-led destination features relating to Frasers Hospitality properties in 18 countries and over 40 individual destinations. Crafted to provide inspiration and utility in equal measure, the pages ranked as the top result for their relevant keywords. They filled a gap competitors were yet to exploit in their online marketing strategies.