The Financial Times (FT) asked us to create a series of branded content articles for Singapore Exchange Limited (SGX). FOR SGX, the aim was to promote themselves as Asia’s premier fintech hub by engaging finance leaders worldwide to provide comment on the global economy and the development of technology in Finance.
We created three articles featuring interviews with SGX’s leadership team and other executives from several global financial centres. The pieces were heavily promoted online and through the FT’s and SGX’s channels.
